There are many good reasons why you should hire an SEO agency to help your website rank at the top of search engines like Google.
We have chosen the top 5 that we think are the best reasons to take the leap of faith.
Top 5 Reasons To Hire an SEO Company
- SEO Companies Know How To Do Search Engine Optimisation
If you are running a business, then you probably haven’t got much time left over to do anything else.
Your focus should be entirely on generating revenue by making sales because that is the lifeblood of your business.
SEO consultants spend all their time doing search engine optimisation so they know a lot about all the right things to do and all the things that can get your website penalised by Google.
It is naive to think that you can outrank a professional SEO expert doing it in your spare time when you are not running your business.
An SEO professional knows has a lot more tricks up their sleeve and know how to get the best results for your website.
So do what you do best which is running your business and leave the Google ranking to the experts.
- Time is Money
Like we mentioned in the last point your time is best spent on revenue generating activities that you are good at.
So hiring an SEO agency to help with ranking your website in the search engines means you get a dedicated expert looking after your online business.
You should look for an SEO consultant has ranked many websites before and also has an agency website that is ranking high in the search engines.
This is because SEO agencies are competing against one another to be at the top of Google. It is like the Olympics, the best of the best facing their peers in the industry to see who comes out victorious.
Once you have chosen a good SEO company to partner with, then the vital aspect to take into consideration is that they will know how to get your website to the top of Google in the quickest time possible.
If you got a cheap SEO freelancer because you were trying to save money, then it may take 12 to 18 months to get to the top of the search engines but if you get a quality search engine guru then you could perhaps get to the top in 6 months.
Think about all those lost customers that you don’t get coming to your business for an extra 6 to 12 months because you don’t want to invest in a quality SEO Services.
The extra money that you spend on the front end will be more than made up for on the backend when you are dominating in the search results in a shorter time frame.
- Bring More Traffic To Your Website and More Customers To Your Business
The whole point of search engine optimisation is to bring more qualified traffic to your website in the hope of converting them into customers.
You could have the best product or service in the world but if your not at the top of Google when someone is looking for you then you may as well not exist.
A good SEO consultant will find many different ways to drive qualified traffic to your website, Google is just one of the techniques. But ranking in the search engines is the main focus of any professional SEO agency.
- 75% of Searches Click on a Google Result
Once you are ranking in the top 3 of Google you will get the lion share of the search engine clicks. Most people click on the top 3 results in Google, so you need to be here.
Think about it, every day your competitors who are ranking in the top 3 are getting free qualified leads to come to their website on autopilot. They simply collect the money when they purchase their product or service.
Every day your competitors are gaining new customers and your missing out on new customers. Your competitors are getting stronger and you’re staying in the same position.
When it comes to ranking in the search engines you either dominate and get a lot of the traffic from Google or you’re a nobody that people rarely find.
- Better Conversions Equals More Customers
Once you have traffic coming to your website that is when a good SEO company will look at ways that they can increase the conversions on your website.
What this means is if 30 out of 100 people who land on your website call you, then the aim is to find ways to increase that number to 40 or 50.
The idea is to make the best use of the traffic that comes along to your website, which means you need to have a nice looking website that gives the user what they are looking for. You need a clear call to actions like “Call Us” or “Add to Cart”.
This can also mean other things like making sure your website is technically sound, for example, does it have a fast page load speed, is it easy to navigate, is the content clear, interesting and readable or is it a slow website and looks unprofessional. All these things will have a subtle impact on your conversion rate.
I am sure you have been on a website before and it just feels right, and then other times you have been on a website and not wanted to put your credit card in because there is just something about it.
This is all good reasons to hire a professional SEO agency who understands all these important little things that can help increase your conversions on your website.
Some Search Engine Optimisation Statistics
- 58% of searches come from mobile
- 46% of all Google searches are local
- The average first-page result on Google contains 1,890 words.
- Google “near me” searches have increased by two times over the past year
- 72% of consumers who did a local search visited a store within five miles